THINK DIFFERENT AS APPLE INC. DOES!

The slogan “Think different” were created by art director Craig Tanimoto. He worked for the Los Angeles office of advertising agency TBWAChiatDay. It was an advertising slogan for Apple, Inc. in 1997. We can see it used in a television commercial, several print advertisements, and a number of TV promos for Apple products. Some may suggest that the clause “Think different” is not grammatically correct. If “different” is considered a modifier, then it needs to be conjugated as an adverb, making “think differently” the accurate phrase. Steve Jobs was highly involved with the advertising and every facet of Apple’s business.

Steve Jobs insisted that he wanted ‘different’ to be used as a noun, as in ‘think victory’ or “think beauty.”The success of the “Think Different” campaign, along with the return of Steve Jobs, bolstered the Apple brand and reestablished the “counter-culture” aura of its earlier days, setting the stage for the immensely successful iMac personal computer and later the Mac OS X operating system.

Print advertisements were published in many mainstream magazines such as Newsweek and Time.Those promotional posters and print ads featured a portrait of one historic figure, with a small Apple logo and the words “Think Different” in one corner.

THINK DIFFERENT

This structure has its hidden object “it” and “different” is used as an attribute to “it”. So, this attribute can describe the essential quality or feature of “it”. Hence, “think different” implies what is thought could be what is completely not the same as previously existing.

THINK DIFFERENTLY

In case of “differently” it is used as an adverb modifying the verb “think”. So, it means a relation of manner between the verb and its complement. “Think differently” consequently implies what is though should be again thought by obtaining more information to become higher accurate.

THINK IN A DIFFERENT WAY

When “in a different way” is used, this prepositional phrase modies the verb “think” in its complemental support to emphasize what is thought would go astray from its ordinary context.

THINK DIFFERENT WAYS

The object “different ways” shows the situational in which various ways or solutions should be thought to be used as demanded.

THINK DIFFERENT STYLE

This case “style” clearly determines a distinctive principle should be systematically taken to complete a work instead of the “way” usage saying about certain action taken to get along with a purpose.